Marketing Reset Lite

Marketing Reset Lite

A clean, simple reset — without the ongoing monthly cost.

Most businesses don’t need a full overhaul. They just need someone senior to step in, tidy things up, and point everything in the right direction. Marketing Reset Lite is the foundation — the moment where everything finally clicks into place. It’s where we clean up your brand, clarify your message, and give your marketing the structure it’s been missing, without locking you into a long‑term commitment.

This is the reset that makes everything else easier.

What You Get

A clear, senior perspective on your brand

You get a fresh set of expert eyes on your marketing — what’s working, what’s not, and what needs to change. This isn’t surface‑level feedback. It’s strategic, practical, and grounded in real‑world experience.

A simplified, aligned brand presence

Your brand becomes consistent, intentional, and easy to understand. No more mixed messages. No more confusion. Just a clean, cohesive identity that finally feels like you.

A practical plan you can actually follow

You walk away with a clear direction, not a 40‑page strategy you’ll never use. This is a plan built for implementation — simple, actionable, and aligned with your goals.

What’s Included

1. Brand & Messaging Reset

A complete clarity pass on your brand’s verbal identity.

Includes:

  • Clarified brand positioning
  • Refined messaging (what you say + how you say it)
  • Tone of voice direction
  • Updated brand story

Deliverable: Brand Voice Guide (core messaging + tone)

2. Visual Cleanup

A light, strategic tidy‑up of your visual identity — not a full rebrand, but enough to bring consistency and professionalism back into your brand.

Includes:

  • Review of your current brand assets
  • Recommendations for alignment + consistency
  • Light visual refinement

Deliverable: Basic Style Sheet (colours, fonts, usage rules) Logo usage guidance

3. Marketing Audit

A full review of your current marketing ecosystem.

Includes:

  • Website review
  • Social media review
  • Content review
  • Funnel + customer journey review

Deliverable: Audit Summary Document

4. Action Plan

A clear, structured plan for the next 90 days.

Includes:

  • Clear priorities
  • What to fix now
  • What to improve next
  • What to stop doing entirely

Deliverable: 90‑Day Marketing Plan

5. Retail Insights (If Relevant)

For retail brands, you get additional clarity around timing, rhythm, and seasonal behaviour.

Includes:

  • Seasonal considerations
  • Promotional timing
  • Retail content rhythm
  • Key retail calendar moments

Deliverable: Retail Marketing Calendar

6. Strategy Session

A 60–90 minute session to walk through your audit, insights, and plan — with space for questions, clarity, and direction.

Who This Is For

This is the package for businesses who:

  • feel like their marketing is messy or inconsistent
  • know something is “off” but can’t pinpoint what
  • want clarity before investing in bigger marketing efforts
  • need a senior perspective without a long‑term commitment
  • want a simple, clean reset — not a full rebuild

If you’re not ready for ongoing management, but you are ready for clarity, this is your starting point.

Optional Upgrades

Template Pack

Add structure, consistency, and ready‑to‑use assets. + $1,500

If you want to implement your reset with ease, you can upgrade to include a full set of essential templates.

Included Templates:

  • Social Media Template Set (3–5 base layouts)
  • EDM Template in InDesign (header, body, CTA structure)
  • Brand Voice Template (customised with your messaging)
  • Design Asset Template (for banners or promos)

Revisions & Boundaries:

  • Two rounds of changes per template included
  • Additional changes: $150 per round

Professional‑Grade Only (No Canva)

All templates are created in Adobe InDesign — the industry standard for professional design. Canva is built for quick, amateur‑level output and doesn’t support the precision, consistency, or brand integrity required for serious marketing.

What this means for you:

  • Suitable for internal teams or external designers
  • Fully editable InDesign files
  • Proper styles, grids, and structure
  • Long‑term usability
  • Brand consistency across every asset

Ready to reset your marketing?

Book a call and let’s reset your marketing properly.

The Brand Anomaly