Retail Brand Intelligence

Marketing Leadership From Someone Who’s Lived the Retail Calendar

Retail moves fast. Seasons shift. Stock arrives. Sales launch. Collections drop. And if your marketing isn’t aligned to the retail calendar, you lose momentum — and margin.

I spent over ten years inside retail marketing, managing everything from seasonal launches to sell‑through strategy. I know the pressure, the pace, and the planning required to keep a store performing.

This service gives you access to senior retail marketing expertise — without the full‑time hire. Clear direction. Seasonal planning. Campaigns that actually move stock. Marketing that understands retail.

Why Retail Marketing Is Different

Retail isn’t like other industries. It’s seasonal, margin‑sensitive, and driven by a calendar that never stops. Your marketing needs to support:

  • stock flow
  • sell‑through
  • promotional windows
  • seasonal launches
  • markdown strategy
  • foot traffic
  • conversion
  • customer behaviour

Most marketers don’t understand this world. I do — because I lived it for over a decade.

What You Get

Retail Strategy & Direction

  • Seasonal marketing planning
  • Campaign strategy for every major retail moment
  • Product storytelling + collection launches
  • Promotional planning + messaging
  • Sell‑through support + stock‑led marketing

Retail Content & Execution

  • Monthly content direction
  • Email marketing planning
  • Social media rhythm aligned to retail seasons
  • Website updates + product focus
  • In‑store + online alignment

Retail Operations Support

  • Visual merchandising alignment
  • Launch calendars
  • Promotional windows
  • Coordination with store teams

Reporting & Insights

  • Monthly performance summary
  • Foot traffic + conversion insights
  • Sell‑through recommendations
  • What to push, what to pause, what to clear

Retail Service Tiers

Retail Reset Lite (One‑Time Project)

A clean, strategic reset of your retail marketing.

Includes:

  • 90‑day retail plan
  • Campaign recommendations
  • Content plan
  • Summary of findings

Investment: $1,800–$2,200

Optional Add‑Ons:

  • Digital Marketing Program (Lite):
    • 2 social posts
    • 1 EDM
    • 1 article
    • Artwork included (two sets of client changes only)

Investment: $1200–$1,500

  • Additional Services – Pricing on Request
    • SEO
    • Ad‑Hoc Graphic Design
    • Retail POS Design (one‑time asset as per style guide)
    • Store POS Template (one‑time asset as per style guide)

Virtual Retail Marketing Manager

Ongoing retail marketing management.

Includes:

  • Monthly retail planning
  • Campaign direction, planning + oversight
  • Monthly content direction
  • Managing freelancers
  • Monthly summary

Optional Add‑Ons:

  • Digital Marketing Program (VMM):
    • 2 articles per week
    • 5 social posts per week
    • 2 EDMs per week
    • Artwork included (two sets of client changes only)
    • Investment: $2,800–$3,500/mo
  • Additional Services – Pricing on Request
    • Campaign Direction Add‑On Per Campaign
    • Ad‑Hoc Graphic Design Per Campaign
    • Retail POS Design Per Campaign
    • Store POS Template Per Campaign

Fractional Retail Head of Marketing

Senior leadership for your entire retail marketing function.

Includes:

  • Full retail calendar leadership
  • Full campaign leadership
  • High‑level creative direction
  • Leading all marketing + creative
  • Executive‑level reporting

Investment: $4,500–$6,500/mo

Optional Add‑Ons:

  • Digital Marketing Program (Fractional):
    • 3 articles per week
    • 7 social posts per week
    • 3 EDMs per week
    • Artwork included

Investment: $4,500–$5,500/mo

  • Additional Services – Pricing on Request
    • Brand Reset Add‑On
    • SEO Add‑On
    • Ad‑Hoc Graphic Design
    • Retail POS Design
    • Store POS Template

Ready for marketing that actually understands retail?

Your store deserves more than generic marketing advice. You need someone who knows the retail calendar, the pressure, the pace, and the strategy behind every season.

Retail Service Tiers

ServiceRetail Reset LiteVirtual Retail Marketing ManagerFractional Retail Head of Marketing
PurposeA clean, strategic reset of your retail marketingOngoing retail marketing managementSenior leadership for your entire retail marketing function
Best ForStores needing clarity + directionStores needing consistent executionMulti‑store or high‑volume retailers
CommitmentOne‑time projectMonthly retainerMonthly retainer
Seasonal Planning✔ 90‑day retail plan✔ Monthly retail planning✔ Full retail calendar leadership
Campaigns✔ Campaign recommendations✔ Campaign planning + oversight✔ Full campaign leadership
Content✔ Content plan✔ Monthly content direction✔ High‑level creative direction
Team Management✖ Not included✔ Managing freelancers✔ Leading all marketing + creative
Reporting✔ Summary of findings✔ Monthly summary✔ Executive‑level reporting
Investment$1,800–$2,200
one time		$2,800–$3,500/mo$4,500–$6,500/mo

Optional Add-Ons
Artwork included
(two sets of client changes only)		Digital Marketing Program (Lite):
2 social post templates
1 EDM template
1 blog article template
Digital Marketing Program (Virtual):
1 blog article per week
5 social posts per week
2 EDMs per week		Digital Marketing Program (Fractional):
3 articles per week
7 social posts per week
3 EDMs per week
Investment: $1200–$1,500
one time		$2,500–$3,000/mo$4,500–$5,500/mo
Additional Services – Pricing on Request
(two sets of client changes only)		Updated socials header
In-store POS Design
Store POS Signage Design
(One‑time templates as per style guide)		Updated socials headers
Ad‑Hoc Graphic Design Services + Roll Out
Retail POS Roll Out
Store POS Roll Out
(Per Campaign)		Updated socials headers Brand Reset Add‑On
Ad‑Hoc Graphic Design + Roll Out
Retail POS Roll Out
Store POS Roll Out
(Per Campaign)

Retail Marketing Calendar

MonthKey Retail Moments
January• Boxing Day continuation
• January Sale
• New Year reset
February• Full‑price trading
• New collection drops
March• Autumn Preview
• Autumn/Winter launch
April• Easter promotions
• Mid‑season sale
May• Winter trading
• VIP events
June• EOFY sale
• Winter clearance
July• New season planning
• Spring/Summer prep
August• Spring launch
• New arrivals
September• Full‑price trading
• Collection storytelling
October• Mid‑season sale
• Early Christmas prep
November• Black Friday
• Cyber Weekend
December• Christmas trading
• Boxing Day prep

Get in Touch

Let’s get your retail marketing handled — properly.

Book a call and let’s build your retail momentum.

The Brand Anomaly