Your business is already telling a story. Here’s how to make it a good one.
Every business has a personality, and after years of being inside marketing teams, I’ve met them all. Some businesses walk in with main character confidence, others give supporting cast energy, and a few are definitely background extras who wandered into the wrong scene holding a half-eaten muffin. The truth is, your brand is already telling a story long before you publish a single post or launch a single campaign.
And the best part is I genuinely love them all. Every quirk, every habit, every “we’ll fix that later” moment is part of the ecosystem. These characters make marketing human, hilarious, and endlessly revealing. Understanding who your business is makes it infinitely easier to build marketing that actually works, because you are no longer fighting your own nature. You are working with it.
The Overachiever
This business is the gold star student of the commercial world. Everything is aligned, documented, colour coded, and filed in a Google Drive that could win organisational industry awards. There are SOPs for the SOPs, and someone definitely has a spreadsheet for their spreadsheets. If this business had a LinkedIn profile, it would post sunrise motivational quotes and track its steps before 7am.
Working with an Overachiever means honouring the structure they have built while elevating it into something sharper and more strategic. They do not just want marketing. They want precision, consistency, and execution that matches their internal standards. My job here is to refine, streamline, and amplify without disrupting the system they have worked so hard to create.
The Creative Chaos Gremlin
This business has ideas. Big ones, bold ones, and occasionally ones scribbled on sticky notes that somehow ended up on the ceiling. The energy is electric, the creativity is real, and the desk looks like a stationery explosion. There are half formed campaigns, brilliant concepts buried under snack wrappers, and a general vibe of “we will get to that eventually.”
The Creative Chaos Gremlin does not need discipline. It needs translation. My role is to take the chaos, shape it, and turn it into something that actually lands. I keep the spark alive while building the structure that stops ideas from dying in the group chat. It is organised chaos with a little extra emphasis on organised.
The Snack Powered Survivor
This business runs on caffeine, carbs, and pure determination. Marketing is happening, but only just. Everything is last minute, duct taped together, and fuelled by “we will deal with it next week.” There is always a sense of being one task away from collapse, but somehow they keep going.
What the Snack Powered Survivor needs is not judgement. It is relief. Someone to take the mental load off so they can breathe again. I step in, stabilise the system, and build marketing that does not rely on adrenaline and emergency snacks. It is one of the most human, relatable business personalities I meet.
The Quiet Achiever
This business does not make a fuss. It is calm, steady, and quietly productive. No chaos, no drama, no frantic energy. Just a team doing good work without shouting about it. It is the business equivalent of someone who drinks water, stretches, and files their taxes early.
My job with a Quiet Achiever is amplification. They do not need noise. They need clarity and visibility. I help them communicate their value in a way that feels grounded, intentional, and aligned with their nature. It is simple, powerful, and deeply satisfying work.
The Extrovert With Zero Chill
This business is loud in the best way. There is energy, enthusiasm, and a constant stream of ideas delivered with dramatic hand gestures. Meetings feel like TED Talks mixed with group therapy, and the vibe is always buzzing.
The Extrovert With Zero Chill does not need to be toned down. They need to be channelled. I build structure around their energy so their marketing becomes consistent instead of chaotic. It is about turning enthusiasm into execution without dimming the spark that makes them magnetic.
The Plant Parent Paradise
This business is full of heart, care, and intention. Some things are thriving, some things are trying their best, and a few things are hanging on by emotional support alone. There is growth everywhere, even if some of it is a little uneven.
My role here is nurturing. I give their brand the sunlight, water, and structure it needs to grow properly. I tidy the overgrowth, revive the wilted parts, and build a system that helps everything flourish. It is wholesome, charming, and one of the quiet joys of my work.
The “We Are Definitely a Startup” Business
Beanbags. Big ideas. Whiteboards full of dreams. A kombucha bottle someone swears they will finish. This business has ambition, and a slightly chaotic aesthetic to match. It is the workplace equivalent of someone who says “We are building something huge” while wearing mismatched socks.
Startups do not need to be tamed. They need clarity. I help them turn ambition into action, build systems that support growth, and create marketing that does not rely on vibes alone. It is a vibe, and I am here for it.
The Mystery Novel
Every time I look inside this business’s marketing, something new appears. A half finished campaign. A random Canva file. A landing page no one remembers making. It is like the brand is leaving clues for a plot twist no one has figured out yet.
The Mystery Novel does not need a detective. It needs systems. I tidy the mysteries without trying to solve them, build structure around the chaos, and create a marketing ecosystem that stops surprises from derailing everything.
The Minimalist
This business has one offer, one message, one clean, intentional brand. Everything has a place, and everything is in it. It is peaceful, aesthetically pleasing, and deeply intentional. The kind of business that makes you want to take a deep breath.
My job here is precision. Minimalists notice everything, and so do I. I refine, align, and sharpen their brand so it stays consistent as they grow. It is a match made in organisational heaven.
The “We Are Doing Our Best” Business
A little messy. A little tired. A little overwhelmed. But full of good people doing good work. This is the most relatable business of all, the one that is juggling a million things and still trying to show up.
This business benefits the most from someone stepping in to take the marketing weight off their shoulders. I stabilise, simplify, and reset their system so they can finally move from survival mode to momentum.
Whatever Your Business’s Personality, I Can Take the Marketing Off Your Hands
Your business is full of quirks, stories, and humans. I see it all, understand it all, and build marketing systems that work with your personality, not against it. If you are tired of doing everything yourself, tired of inconsistency, tired of half finished ideas, I can take it off your plate.
The Brand Anomaly 